"In India, where the penetration of credit and debit cards is quite low, it is difficult to go beyond a certain pool of customers. On the product front, the streaming giant added support for the Hindi language user interface in August and recently partnered with Reliance Jio to integrate its service into two of Jio's set-top boxes. Therefore, it is extremely important to induce trials for the next couple of years to grow the base from below 15 million to a hundred million direct paying subscribers,” he added. “When more people start subscribing to OTT services, these business models break even. There is, therefore, a need to create a habit and get people to try out these services,” said Ashish Pherwani, Partner and Media & Entertainment Leader, EY India. “Subscription-based video on demand is still in its infancy in India, since only a few million people pay for such services in the country and the rest are getting it bundled with data packs or other services. Times Internet is the digital arm of the Times of India Group, which also publishes The Economic Times. Times Internet-owned MX Player currently operates on a free ad-supported model. Netflix is, however, still among the costliest video streaming services in the country, compared to rivals like Disney+ Hotstar, Amazon Prime Video, Essel Group's ZEE5, and Sony Pictures Network's SonyLIV, all of which offer more economical pricing packages. "We have been working really hard to try and make our offering in India more competitive, more attractive to members and members-to-be, and there's a bunch of different product features we've been doing, partnerships and payments integrations," Peters had told analysts in April this year.
Netflix free trial 2022 for free#
In August, it made select shows and movies available for free to all users across the world. It has also piloted a cheaper entry-level plan, weekly plans, discounted long-term subscription plans as well as free content access to non-members in the country for a limited time. In July last year, the video streaming major debuted a low-cost mobile-only plan for the Indian market at Rs 199 per month, which has since been rolled out into other Asian markets like Malaysia and the Philippines. The company stopped offering a free 30-day trial in India earlier this year and recently extended it to all markets. This comes in the backdrop of the streaming major increasingly relying on international markets like India for future growth. It does not store any personal data.Over the past year or so, Netflix has been conducting various pricing experiments in India and several parts of the world, in a bid to broaden its user base while retaining its premium offering. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary".
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